Selling a Luxury Home in Lakewood

Luxury listings in Lakewood are aimed at a narrower buyer than the price band alone suggests, because the person paying a premium here is paying it for one particular thing: water and green space as part of daily life in a desert city.

That is not a large audience, and it is not an audience you reach by putting the home on the MLS and waiting for volume to do the work. It has to be found.

What you get is marketing built for that. An educational video with full drone footage, which matters more in this community than almost anywhere, because frontage, the greenbelt behind a lot and the shape of a position on the water are exactly the things that vanish from a ground-level photograph. Professional photography, your own single-property page, and paid reach on Meta and Google aimed at a defined audience rather than sprayed at a region.

And pricing that starts from position, because waterfront and inland are not comparables for each other even when the square footage matches. At this level that distinction is worth real money, and getting it wrong in either direction is expensive.

Same six steps as any listing, with the weight in different places.

• The prep walkthrough, and it matters more here. What a buyer will notice, what an inspector will write up, and what is not worth your money. My vetted trades handle the work.
• Presentation decided before anything is public. The staging consultation is complimentary, and the approach from there is agreed together based on what the home needs. Then professional photography and the drone video.
• Pricing from the pocket, not the community. Comparables drawn from the right position within Lakewood, and refreshed monthly while you are on the market.
• Targeted reach rather than broad reach. The video through the channels I actively publish on, your own single-property page, a first-weekend open house, and paid campaigns aimed at a defined audience where the property warrants it.
• Discretion where you want it. Some sellers here want maximum noise and some want the opposite. Both are workable, and we agree which before anything is published rather than after.
• Offers and closing. What each offer nets and what each risks, including financing type, appraisal handling and close timing rather than price alone. Then my transaction coordinator and I hold the dates with a weekly update either way.

On what a buyer's agent is paid: that is negotiable and agreed at contract. It is not fixed, standard or set by anybody other than the parties involved, whatever you may have been told elsewhere.

The full method is here, and more on luxury listings here. To start, get in touch.